Product Marketing Manager – Energy Industry (U.S. Focus)
We’re looking for a skilled Product Marketing Manager with strong U.S. energy market knowledge to help drive growth and market adoption of our energy management solutions. This role shapes product positioning, creates engaging content, supports business development, and leads U.S. marketing campaigns and events.
You’ll work closely with sales, product, R&D, and regulatory teams to develop strategies that clearly communicate value, generate leads, and strengthen our market presence.
Key Responsibilities
· Develop clear, compelling product messaging for energy markets, battery storage, and demand-side response.
· Create high-impact content including collateral, case studies, blogs, and campaign assets.
· Lead targeted marketing campaigns across digital channels, email, and industry publications.
· Manage U.S.
marketing events—researching opportunities, securing speaking slots, and maximizing leads.
· Monitor market trends and competitor positioning to refine strategies.
Qualifications
5+ years in product marketing within the energy sector.
Knowledge of energy markets, battery storage, and demand response.
Strong writing skills, translating technical concepts into business value.
Proven success in B2B campaigns and product launches.
Bachelor’s degree in marketing, Business, or related field.
Preferred:
· Experience with renewables, smart grid, or trading platforms.
· Marketing automation tools (Pardot, HubSpot, Marketo).
· MBA or advanced degree.